Early on, some of our followers commented that they wish more Black-owned businesses were closer to where they live, in the suburbs. Let us not forget that it is not a coincidence many of the businesses we support are in communities with more Black residents. Often these small businesses are home based or "side hustles" done in addition to another job. Due to multiple factors such as redlining, environmental racism, cost of living, and proximity to family, the entrepreneurs are from different communities. That is their own choice and we support that. Our goal is to empower the Black community to have the resources they need to live their best life and support their communities along the way.
One thing all of these businesses have in common is determined owners. Black-owned businesses are challenged by fewer resources than other businesses, both financial and within their networks. Because of the historic disadvantages and current day racist systems, it is harder for them to obtain funding, find mentors, and gain the knowledge necessary to grow and sustain a business which is bound to have challenges. Despite these realities, the entrepreneurs we work with remain ambitious and hopeful that they can build better futures for their families. Let's do all we can to make sure that happens!